Crescent Lake

OVERVIEW

Inspired by the nostalgia and quiet magic I felt while traveling through the Pacific Northwest, I created a visual identity for Crescent Lake rooted in the feeling of reconnecting with your inner child.

The logo concept imagines a young boy carrying a crescent-shaped fish, a playful symbol that captures the sense of discovery and imagination that comes with returning to a place where nature feels almost dreamlike. I extended this visual language across social media graphics, pairing nostalgic imagery with whimsical, storybook-inspired details to create a brand that feels both familiar and imaginative.