ChooseLight


OVERVIEW

For ChooseLight, my goal was to create a space that welcomes change, reflecting the personal transition I was experiencing during my final semester of college. Inspired by other brands, I aimed to break down the barrier between consumer and producer by inviting friends and family to share advice they wished they'd received during their twenties. As my capstone project, I had the creative freedom to design an experience that integrated design, photography, social strategy, and the creation of my own exhibit space. This hands-on project also exposed me to the apparel industry, where I navigated the challenges of bringing my designs to life, expanding my skills in both design and production.

ROLE

Branding

Content Capture

Social Media Design

Photography & Video Editing

Textile

Gallery Design