Aspen Pride

OVERVIEW

As the lead designer for Aspen Pride, I embraced the challenge of creating a visual identity within a tight three-week timeline, leading a talented team to bring our vision to life. Collaboration was essential, and I worked closely with cross-functional teams and artists to merge creativity, inclusivity, and strategic design into a cohesive social campaign. Given that W Hotels had never hosted a Pride Weekend, we were tasked with engaging a new audience, which required innovative thinking. The project allowed me to apply the brand across multiple formats, leaving a lasting impact on the inaugural event and establishing a foundation for future Pride Weekends at W Hotels.